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Electra

Electra: The BEST brand for cruiser & townie bikes.

Electra bikes are well-known for their patented Flat Foot Technology©, unique style, and incredible comfort...Plus, they're a total hoot to ride!  Flat Foot Technology© allows the rider to pedal in an upright and comfortable position while still enabling an efficient, full-leg extension with each pedal-stroke.

Electra continues to 'wow' the industry with new stylish and super comfortable electric bikes. These Go! models include the famous Townie Go!, but has expanded to include the sleek, low-step Vale Go! and the bold Attitude Go! Ebikes.  Electra Go! Ebikes are, without question, a gamechanger in the world of pedal-assist bicycles. Pedal-assist allows you to integrate bicycles into your daily life more than you ever thought possible - now with even more style and comfort. Ride farther, go faster, and have more fun!

Explore Our Electra Bikes Guide

Electra Townie Path Go! 10D Step-Thru
$3,799.99
The Townie Path Go! 10D EQ features our patented Flat Foot Technology and Bosch Performance Line motor for optimal comfort and control. - Easily monitor detailed rider data in one place with the Bosch SmartphoneHub controller. - Fully integrated battery on a step-thru frame. - Equipped with front and rear lights, color-matched fenders, ABUS frame lock and rear MIK compatible rack. - Customize your ride by adding an Electra Ringer Bell or basket to carry your stuff.
Electra Townie Go! 7D Step-Over
$1,599.99
- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.
Electra Townie Go! 7D Step-Thru
$1,599.99
- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.
Electra Tandem 7i
$1,259.99 - $1,309.99
Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes. Two distinctive styles to choose from: the classic Swing, or for more attitude, the Hellbetty with hot rod flames and extra-wide Fatti-O rear tire. - Lightweight 6061-T6 aluminum tandem frame - Shimano Nexus internal 7-speed w/freewheel - Shimano Revo twist shifter - Alloy cranks and sealed cartridge bottom brackets - Shimano roller brakes and front hub - 26”x 2.125” Hotster Flame front tire and 24”x 3.0” Fatti-O rear tire (Hellbetty/Metallic Red), 26”x 2.125” RetroRunner tires (Forest Green)
Electra Straight 8 8i
$1,069.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. - Hydroformed 6061-T6 aluminum frame - SRAM i-Motion 8-speed w/coaster brake - SRAM i-Motion twist shifter - Alloy crank and sealed cartridge bottom bracket - 24” x 3.0” Fatti-O tires - Eight ball valve caps
Electra Delivery 3i
$989.99 - $1,019.99
Hearkening back to the days of the classic delivery bicycle. Electra's Delivery Cruiser retains the classic look and feel of these iconic bikes. The distinguishing feature of these bikes is the alloy front tray and real wood slats that is designed to carry oversize items such as laptops, backpacks, gym bags, shopping bags, etc.
Electra Straight 8 3i
$949.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride.
Electra Townie Path 9D Step-Thru
$699.99 - $749.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
Electra Loft 7i Step-Over
$649.99
You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame. - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.
Electra Cruiser Lux 3i Step-Over
$599.99
The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology. - Lightweight 6061-T6 aluminum frame - Shimano Nexus internal three-speed w/coaster brake - Alloy linear pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35" balloon tires - Custom saddle and grips
Electra Cruiser Lux 3i Step-Thru
$599.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, painted fenders, custom components and, of course, Electra’s patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it the perfect statement piece wherever you want to go. It's right for you if... You enjoy the ease and simplicity of our Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on the Cruiser Lux 3i. The tech you get The Cruiser Lux 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power. Cushy 26" RetroRunner tires, custom saddle and grips create a comfortable and stylish ride. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride. Why you'll love it - It's in the name...Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and 3-speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket or a surf rack to make the most of those long summer days.
Electra Townie Original 7D Step-Thru
$599.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
Electra Cruiser Lux 1 Step-Thru
$499.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1. It's right for you if... You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux. The tech you get Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride. Why you'll love it - It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.
Electra Cruiser Lux 1 Step-Over
$449.99
The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.
Electra Sweet Ride 20-inch 3i
$389.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®. - Cruiser hi-ten steel frame - Shimano Nexus internal 3-speed w/coaster brake - Alloy rims, front hub and seat clamp - Alloy stem and integrated kickstand - 20”x 2.125” custom tires - Matching bell and valve caps
Electra Cruiser 1
$379.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
Electra Cruiser 1 24-inch Step-Over
$349.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
Electra Cruiser 1 24-inch Step-Thru
$349.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
Electra Sprocket 1 - 16-inch
$319.99 - $349.99
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.
Electra Enchanted Jungle 1 20-inch
$339.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology. - Set deep in the heart of a mystical jungle lush with tropical foliage and waterfalls, exotic animals can be found throughout the design. - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - This 20" model comes with matching fenders, saddle and grips with beautiful designs kids will love. - With coaster brakes and a front brake, this single-speed bike just made learning to ride easier. - Accessorize their new ride with a matching or coordinating helmet.
Electra Firetail 1 20-inch
$339.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology. - Intricate dragons fly amongst the clouds around a deep metallic red frame. - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - This 20" model comes with matching fenders, saddle and grips with beautiful designs your kids will love. - With coaster brakes and a front brake, this single-speed bike just made learning to ride easier. - Accessorize their new ride with a matching or coordinating helmet.
Electra Heartchya 1 20-inch
$329.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology. - Cruiser hi-ten steel frame - Single-speed w/coaster brake - Alloy rims, front hub and seat clamp - Alloy stem and integrated kickstand - 20”x 2.125” RetroRunner tires - Matching bell and valve caps
Electra Sweet Ride 1 20-inch
$329.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology. - Cruiser hi-ten steel frame - Single-speed w/coaster brake - Alloy rims, front hub and seat clamp - Alloy stem and integrated kickstand - 20”x 2.125” custom tires - Matching bell and valve caps
Electra Graffiti Drip 1 16-inch
$299.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology. - Radioactive Red and custom paint job throughout... street art or bike? - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - This 16" model comes with matching fenders, saddle and grips with beautiful designs your kids will love. - With coaster brakes and a front brake, this single-speed bike just made learning to ride easier for your kid. - Accessorize their new ride with a matching or coordinating helmet.
Electra Sun Shimmer 1 16-inch
$299.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology. - Sun Shimmer captures all the fun of playing outside regardless of the weather. - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - This 16" model comes with matching fenders, saddle and grips with beautiful designs your kids will love. - With coaster brakes and a front brake, this single-speed bike just made learning to ride easier for your kid. - Accessorize their new ride with a matching or coordinating helmet.
Electra Cyclosaurus 1 16-inch
$289.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®. - Cruiser hi-ten steel frame - Single-speed w/coaster brake - Alloy rims, front hub, seat clamp and stem - Training wheels - 16”x 2.125” knobby tires - Matching bell and valve caps
Electra Soft Serve 1 16-inch
$289.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology. - Cruiser hi-ten steel frame - Single-speed w/coaster brake - Alloy rims, front hub, seat clamp and stem - Training wheels - 16”x 2.125” custom tires - Matching bells and valve caps
Electra Water Lily 1 16-inch
$289.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology. - Cruiser hi-ten steel frame - Single-speed w/coaster brake - Alloy rims, front hub, seat clamp and stem - Training wheels - 16”x 2.125” RetroRunner tires - Matching bells and valve caps
Electra Surf Rack
$199.99
• Paddle cradles w/15mm straps keep your board safe and secure, easily removed when not needed • Shortboard rack features strong extruded aluminum clamp with durable anodized finish • Fist most bikes with seat post diameters of 25-32mm diameter and carries most surfboards up to 8' in length • Longboard rack with adjustable-length arms fit most 26" wheel bikes, lightweight alloy construction, 25kg/55lb capacity • Longboard rack fits most surfboards up to 10' in length (not designed for stand-up paddleboards) • Rust-resistant hardware
Electra Andi Trunk Rear Rack Bag
$109.99
If fashion is your bag, this bag is for you. Carry all of your commute essentials. Easily attach to your rear rack so that you, your laptop and lunch make it to work on time. Product details - Fits 15 inch laptop - Comes with Velcro straps for rear racks - Upgrade to MIK compatibility with MIK adapter plate (600928)
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